THE GROCERY COST

Households with dietary needs pay up to 27% more at the checkout

Buying two ingredient streams misses the savings of shared stocks, vegetables and sauces. SameTable combines them into one smart shop.

Cited — direct source
27%
more at the checkout
Two streams, full price each
Source · UK Food Security Report 2024
THE EVIDENCE

Two streams, full price each

A plant-based main costs around £1.06 per person versus £1.77 for a meat equivalent — and a household buying both streams pays the full price of each, plus the small-pack premium for buying smaller amounts of more items.

+27%
weekly shop for allergy/intolerance households
£1.77 vs £1.06
meat vs plant main, per person (Kantar)
67%
more per person for meat meals
Shopping list — combined across variants, grouped by aisle
ONE SMART SHOP

Combine the streams, keep the savings

SameTable threads one shopping list through every variant — sharing ingredients where your meal tracks overlap, so you’re not paying twice for the same onion, stock or spice mix.

  • Shared ingredients bought once
  • Grouped by aisle, de-duped
  • Right quantities, less small-pack premium
Cited — direct source

UK Government Food Security Report 2024 (FSA-commissioned study). Kantar usage panel data (2020), commissioned by Veganuary.

Shop smarter, spend less.

Combine the household’s shop into one list — free to start.