THE HEALTH COST

When cooking’s too hard, 54% of our calories come from processed food

The more complex cooking feels, the more households default to ready meals. SameTable removes the complexity — so the healthy option stays the easy one.

Cited — direct source
54%
of UK calories
Complexity drives the fallback
Source · FSA / NDNS 2023
THE EVIDENCE

Complexity drives the fallback

Research shows a direct relationship: households that cook more eat far less ultra-processed food. The inverse is just as true — when cooking becomes a short-order juggle every night, convenience food fills the gap.

54%
of UK calories from processed food — highest in Europe
1 in 4
feel processed food is their only realistic option
<1 in 10
teenagers eat their five-a-day
SameTable home — tonight’s parallel-cook plan
KEEP IT ACHIEVABLE

Real food, made manageable

By taking the household-scale complexity off your plate — variants, timing, the shop — SameTable keeps real, from-scratch cooking the easy default, even on a mixed-diet weeknight.

  • Variants handled for you
  • A calm, guided cook flow
  • Real recipes, not ready meals
Cited — direct source

FSA — The Nation’s Plate 2022. Food Foundation / NDNS 2023. Greater Frequency of Cooking Dinner at Home (PMC, 2024, NHANES data).

Make the healthy option the easy one.

Cook real food for the whole household — free to start.