THE EVIDENCE
More lists, more in the bin
The average UK household wastes food worth £470 a year — and for a family of four, edible food waste reaches £1,000. The biggest driver is food that isn’t used in time, and buying two separate ingredient sets makes that far more likely.
£470
wasted per UK household a year (WRAP)
£1,000
for a family of four
12–27%
more spent by dietary-need households
BUY WHAT YOU’LL USE
One combined list, shared where meals overlap
Your plan becomes a single smart shop — grouped by aisle, de-duped across every variant, and aware of what’s already in your cupboard. Shared stocks, vegetables and sauces are bought once.
- De-duped across all variants
- “You already have ginger” smart swaps
- Aware of what’s in your cupboard
Cited — direct source
WRAP — Household Food and Drink Waste in the UK 2022. UK Government Food Security Report 2024.
